Accidental branding how ordinary people build extraordinary brands

Vinjamuri, David 1964- (Author).

Summary: Praise for Accidental Branding. "I've fallen in love with Accidental Branding. It is my favorite business book for 2008!". --Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor of The Sav

Record details

ISBN: 9786611285135 (electronic bk.)
ISBN: 661128513X (electronic bk.)
ISBN: 0470282088 (electronic bk. : Adobe Reader)
ISBN: 9780470282083 (electronic bk. : Adobe Reader)
Physical Description: 1 online resource (xii, 212 p.)
remote
electronic resource
Publisher: Hoboken, NJ : John Wiley & Sons, c2008.

Content descriptions

General Note:	Includes index. CatBulkString:sept.20.12 Multi-User.
Bibliography, etc. Note:	Includes bibliographical references and index.
Formatted Contents Note:	What is an accidental brand? -- The accidental brand-builder in you -- The storyteller: John Peterman (J. Peterman) -- The contrarian: Craig Newmark (craigslist) -- The tinkerer: Gary Erickson (Clif Bar) -- The visionary and the strategist: Myrian Zaoui and Eric Malka (The Art of Shaving) -- The pugilist: Gert Boyle (Columbia Sportswear) -- The perfectionist: Julie Aigner-Clark (Baby Einstein) -- The anarchist: Roxanne Quimby (Burt's Bees) -- Afterword.
Source of Description Note:	Description based on print version record.