It's your biz the complete guide to becoming your own boss

Solovic, Susan Wilson. (Author). Kadin, Ellen R. (Added Author). Weiner, Edith. (Added Author).

Summary: Presents tips and advice for creating a new business, utilizing the author's experience in creating her own successful business to guide readers in planning, funding, promotion, pricing, and self-evaluation.

Record details

ISBN: 9780814416723 (electronic bk.)
ISBN: 0814416721 (electronic bk.)
Physical Description: electronic resource
remote
1 online resource (240 p.)
Publisher: New York : AMACOM, c2012.

Content descriptions

General Note:

Title from e-book home page (viewed (Nov. 6, 2011).

Formatted Contents Note:

Starting a business is personal -- Make smart choices: consider your options -- Beating the odds: getting it right from the beginning -- Building a powerful business strategy -- Purpose, promise, and principles: the cornerstones of your business -- Marketing and sales strategy -- People matter -- Protecting your business, your ideas, and yourself -- Where will you locate your business? -- From humble beginnings to great enterprises -- Pricing and process -- More practical advice -- A bundle of resources.