Crowdsourcing why the power of the crowd is driving the future of business

Howe, Jeff 1970- (Author).

Summary: An in-depth analysis of the rapidly growing phenomenon of crowdsourcing reflects on the dramatic economic, cultural, business, and political implications of applying the open-source idea to a variety of fields outside of software development and addresses the unique opportunities and problems of this expanding trend.

Record details

ISBN: 9780307449320 (electronic bk. : Adobe Digital Editions)
ISBN: 0307449327 (electronic bk. : Adobe Digital Editions)
ISBN: 9780307449320 (electronic bk. : Mobipocket Reader)
ISBN: 0307449327 (electronic bk. : Mobipocket Reader)
Physical Description: electronic resource
remote
vii, 311 p. ; 25 cm.
Edition: 1st ed.
Publisher: New York : Crown Business, c2008.

Content descriptions

Bibliography, etc. Note:	Includes bibliographical references (p. [289]-299) index.
Formatted Contents Note:	Introduction : the dawn of the human network -- Sec. I. How we got here -- The rise of the amateur : fueling the crowdsourcing engine -- From so simple a beginning : drawing the blueprint for crowdsourcing -- Faster, cheaper, smarter, easier : democratizing the means of production -- The rise and fall of the firm : turning community into commerce -- Sec. II. Where we are -- The most universal quality : why diversity trumps ability -- What the crowd knows : collective intelligence in action -- What the crowd creates : how the 1 percent is changing the way work gets done -- What the crowd thinks : how the 10 percent filters the wheat from the chaff -- What the crowd funds : reinventing finance, ten bucks a a time -- Sec. III. Where we're going -- Tomorrow's crowd : the age of the digital native -- Conclusion : the rules of crowdsourcing.
Reproduction Note:	Electronic reproduction. New York : Crown Publishing Group, 2008. Requires Adobe Digital Editions (file size: 1895 KB) or Mobipocket Reader (file size: 520 KB).