Mobile marketing for dummies

Becker, Michael. (Author). Arnold, John, 1972- (Added Author).

Summary: "Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more."--Resource description p.

Record details

ISBN: 9780470929490 (electronic bk.)
ISBN: 0470929499 (electronic bk.)
ISBN: 9780470929513 (electronic bk.)
ISBN: 0470929510 (electronic bk.)
Physical Description: electronic resource
remote
1 online resource (xviii, 362 p.) : ill.
Publisher: Hoboken, NJ : Wiley, c2010.

Content descriptions

General Note:	Includes index.
Formatted Contents Note:	Getting up to speed on mobile marketing -- Executing direct mobile marketing campaigns -- Mobile media, publishing, and advertising -- Mobile commerce and analytics -- The part of tens.
Source of Description Note:	Description based on print version record.