Fostering Sustainable Behavior an Introduction to Community-Based Social Marketing

Summary: To attain a sustainable future, we must change many of our everyday actions. This completely revised and updated edition of Fostering Sustainable Behavior shows how community-based social marketing is key to overcoming barriers and resistance, and creating new social norms.

Record details

ISBN: 1550924621 (electronic bk.)
ISBN: 9781550924626 (electronic bk.)
Physical Description: 1 online resource (184 p.)
remote
electronic resource
Publisher: New York : New Society Publishers, 2011.

Content descriptions

General Note:	CatBulkString:sept.20.12 Multi-User.
Formatted Contents Note:	Front Cover; Advance Praise; Rights Page; Dedication; Table of Contents; Preface; How to Use this Book; Fostering Sustainable Behavior; Step 1: Selecting Behaviors; Step 2: Identifying Barriers and Benefits; Step 3: Developing Strategies; Developing Strategies Revisited; Step 4: Piloting; Step 5: Broad-scale Implementation and Evaluation; Concluding Thoughts; Acknowledgements; References; About the Author.
Terms Governing Use and Reproduction Note:	Access requires VIU IP addresses and is restricted to VIU students, faculty and staff. Access restricted by subscription.
Source of Description Note:	Description based on print version record.