The Arab world unbound tapping into the power of 350 million consumers
Record details
- ISBN: 9781118222515 (electronic bk.)
- ISBN: 1118222512 (electronic bk.)
- ISBN: 9781118236420 (electronic bk.)
- ISBN: 1118236424 (electronic bk.)
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Physical Description:
electronic resource
remote
1 online resource (xiii, 408 p., [16] p. of plates) : ill. (some col.), map. - Edition: 1st ed.
- Publisher: San Francisco : Jossey-Bass, c2012.
Content descriptions
General Note: | Includes index. |
Formatted Contents Note: | pt. I. Discovering the Arab World -- pt. II. Tapping into the well of Arab consumers -- pt. III. Conclusion. |
Source of Description Note: | Description based on print version record. |
Search for related items by subject
Subject: | Marketing -- Arab countries International business enterprises -- Arab countries BUSINESS & ECONOMICS -- International -- Marketing BUSINESS & ECONOMICS -- Urban & Regional |
Genre: | Electronic books. |