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Results 1 - 7 of 7 (page 1 of 1)
Blue ocean strategy [electronic resource] : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.
The complete idiot's guide to target marketing [electronic resource] / Susan Friedmann.
The long tail [electronic resource] : why the future of business is selling less of more / Chris Anderson.
Precision marketing [electronic resource] : maximizing revenue through relevance / Sandra Zoratti, Lee Gallagher.
Enterprise one to one [electronic resource] : tools for competing in the interactive age / Don Peppers and Martha Rogers.
The one to one fieldbook [electronic resource] : the complete toolkit for implementing a 1 to 1 marketing program / Don Peppers, Martha Rogers, and Bob Dorf.

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