E-book
Precision marketing [electronic resource] : maximizing revenue through relevance / Sandra Zoratti, Lee Gallagher.
Precision Marketing offers incisive commentary and thought leadership on the power of targeted marketing, and the impressive returns associated with engaging with customers as individuals.
Record details
- ISBN: 9780749465360 (electronic bk.)
- ISBN: 0749465360 (electronic bk.)
- Physical Description: 1 online resource (xvi, 208 p.) : ill.
- Publisher: London : Kogan Page, 2012.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Introduction: why relevance is relevant -- Getting relevant -- The precision marketing journey -- Step one: determine your objective -- Step two: gather data -- Step three: analyse and model -- Step four: strategize -- Step five: deploy -- Step six: measure -- Targeting Tesco -- The precision marketer's moment -- Conclusion. |
| Source of Description Note: | Description based on print version record. |
Search for related items by subject
| Genre: | Electronic books. |
