E-book
Precision marketing maximizing revenue through relevance
Record details
- ISBN: 9780749465360 (electronic bk.)
- ISBN: 0749465360 (electronic bk.)
-
Physical Description:
electronic resource
remote
1 online resource (xvi, 208 p.) : ill. - Publisher: London : Kogan Page, 2012.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Introduction: why relevance is relevant -- Getting relevant -- The precision marketing journey -- Step one: determine your objective -- Step two: gather data -- Step three: analyse and model -- Step four: strategize -- Step five: deploy -- Step six: measure -- Targeting Tesco -- The precision marketer's moment -- Conclusion. |
| Source of Description Note: | Description based on print version record. |
Search for related items by subject
| Genre: | Electronic books. |
